THE DISCUSSION ON ADVERTISING
STUDENT A’s QUESTIONS (Do not show these to Student B.)
(1) How would you define advertising?
(2) Would you like to work in advertising?
(3) Do you prefer advertisements on TV, in newspapers, on the radio, on the Internet or in the street?
(4) Do you think advertising is an art?
(5) Would you like there to be no ads on TV?
(6) What do you think of the ads in other countries?
(7) Have you ever placed an ad in the classified section of a newspaper?
(8) Do you think advertising is a clever way of lying about products?
(9) What products depend most on advertising?
(10) What do you think of advertisements for language schools?
STUDENT B’s QUESTIONS (Do not show these to Student A.)
(1) Is advertising a good or bad thing?
(2) What factors are essential in making a good advertisement?
(3) Do pop-up ads on the Internet bother you?
(4) What adverts have you seen or heard that you particularly liked?
(5) Do you think you are easily persuaded to buy things after seeing or hearing an ad?
(6) Do you agree with an advertising ban on cigarettes?
(7) What regulations should be applied to adverts to protect consumers?
(8) What would the world be like without advertising?
(9) Have you ever been angry about an advert?
(10) Which companies produce the best ads?
